Artificial Intelligence for Marketing

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Autor :Jim Sterne

Categorie : Calculatoare / IT

Forewords to books can play a variety of roles. One is to describe in more general terms what the book is about. That’s not really necessary, since Jim Sterne is a master at communicating complex topics in relatively simple terms. Another common purpose is to describe how the book fits into the broader literature on the topic. That doesn’t seem necessary in this case, either, since there isn’t much literature on artificial intelligence (AI) for marketing, and even if there were, you’ve probably...